Product Marketing Wizard
Fredo is an AI-powered productivity and self-management platform that helps people simplify thought organization, clarify decision-making, and enhance creativity. Fredo integrates with a variety of AI-driven productivity tools to provide a seamless and user-friendly experience.
We are looking for a Product Marketing Wizard to take charge of the full marketing funnel.
We are looking for a Product Marketing Wizard to take charge of the full marketing funnel.
What You’ll Do
- Own the product marketing perspective, including marketing strategy, positioning, retention, and grow.
- Plan and hands-on execute go-to-market initiatives to achieve ARR and conversion objectives through adoption campaigns, content, demand generation campaigns, and brand awareness.
- Lead market research and product discovery A/B testing.
- Work alongside product to spot and act on new growth opportunities.
- Work with the product team to educate, train, and grow user retention.
- Develop educational and growth-driven content such as videos, blogs, guides, webinars, and other marketing and growth assets.
What You Have
- 5+ years’ experience in B2C/B2B/SaaS focused on building and executing GTM strategy.
- Go-to-market experience in the product-market fit or new market penetration phases.
- Exemplary communication, copywriting, and presentation skills in English (written, verbal).
- Addiction to data-driven decision-making.
- Excellent visual communication skills – taking a technical concept and explaining it clearly in just one image.
- Plenty of motivation, with a positive outlook and a can-do attitude (be the person you would want to work with).
- Experience activating all types of B2C/B2B marketing strategies, tools, and channels
Bonus Points
- A great sense of humor
- Entrepreneurial mindset
- Familiarity with the AI industry
- Organizational and project management experience